May 02 2017
Recently I traveled to Indiana to teach blogging to the IRWA. OMG I love speaking to RWA groups! Romance writers are my absolute favorite people and it’s always such a joy to teach for them. The downside always is I have to go home and apparently “keeping” the attendees is called “kidnapping” and is a …
Aug 19 2016
Countless people start blogs that just get left abandoned in cyberspace, yet the elements of an excellent blog are pretty simple. If your blog is not doing well, often some small changes can make a huge difference.
Aug 11 2016
I find that often when I work on habits in one area, other areas also improve. When I zoom in on waste in one area, I become aware of it in others.
May 04 2016
Ah the blog. Some of you might perk up at the word. Others? Blog sounds like some radioactive creature that hatched from a meteor and is only there to feed. Feed on your energy, your hopes and your dreams. Many writers start the blog with high hopes, then a few months in? You can’t bear …
Jan 14 2016
The sheer volume of books paired with the ability for everyone to be published has diminished the perceived value of our product. It is now up to authors to actively demonstrate value to the consumer.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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