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Tag: branding for authors

How to Sell More Books: A Tale of Fishing & Catfishing

sell more books, Kristen Lamb, book marketing, Pexels, Chevanon Photography

How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …

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Branding for Authors—When Do We NEED Marketing & Advertising?

Okay so last time we talked about experts and why we need to be careful who we are listening to. Sure some “experts” are really predators. Others mean well, they just aren’t a good fit for what an author needs. Here’s a simple truth that a lot of writers miss and this is so fundamental. …

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How to Make ALL Ads, Marketing & Newsletters Work BETTER

All right, so Monday we talked about The Single Best Way to Become a Mega-Author, which is—in a nutshell—write a LOT of (good) books. They key is being prolific and this applies no matter what type of publishing we choose. If you go browse a local used bookstore (which is almost pure legacy press) trust …

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Author Brands & Book Sales—Why Boutique is BIG

Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it 😛 . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …

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Brain Games—Are You Unwittingly Killing Your Book Biz?

I’m going to show you some cool tricks that will help you reach out to readers and improve your book sales and up the effectiveness of your promotional efforts.