How do we sell more books? This is the big question all authors ask (myself included). Obviously, there are countless opinions about how to sell more books, but not all opinions are created equally. Thus, before we hop onto the latest marketing/promotion fad we’re wise to understand why traditional marketing doesn’t sell books. Books are not …
Tag: branding for authors
May 09 2017
Branding for Authors—When Do We NEED Marketing & Advertising?
Okay so last time we talked about experts and why we need to be careful who we are listening to. Sure some “experts” are really predators. Others mean well, they just aren’t a good fit for what an author needs. Here’s a simple truth that a lot of writers miss and this is so fundamental. …
Apr 07 2017
How to Make ALL Ads, Marketing & Newsletters Work BETTER
- By Kristen Lamb in Uncategorized
All right, so Monday we talked about The Single Best Way to Become a Mega-Author, which is—in a nutshell—write a LOT of (good) books. They key is being prolific and this applies no matter what type of publishing we choose. If you go browse a local used bookstore (which is almost pure legacy press) trust …
Sep 07 2016
Author Brands & Book Sales—Why Boutique is BIG
Normally my blogs are all about telling y’all you are not a special unique snowflake. But yeah y’all are but don’t get a big head about it 😛 . We just need to discern the places we are not special (I.e. we all have to do the work) and figure out the places we are …
Jan 19 2016
Brain Games—Are You Unwittingly Killing Your Book Biz?
I’m going to show you some cool tricks that will help you reach out to readers and improve your book sales and up the effectiveness of your promotional efforts.
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Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- ‘Twas the Night Before Valentine’s February 10, 2023
- The Hero: Taking an MC from “Meh” to “Myth” February 3, 2023
- What Do You Call a Writer Who Never Reads? January 18, 2023
- To the Pain: Is Writing a Career or a Hobby? January 13, 2023
- Self-Sabotage: I Don’t Deserve Success November 29, 2022
- Unseen Blessings: Are We Truly Thankful? November 22, 2022
- 3 Simple Ways to Improve Your Writing & Increase Sales November 14, 2022
- Horror: Why We Love It, Hate It & NEED It October 19, 2022
- Motivation & How What Drives Us Defines Us October 10, 2022
- Guilt: How Shame, Regret & Guilt Shape Story September 19, 2022
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.