Jun 14 2013
My audience is creative people, fans of Dr. Who, Star Wars and Firefly. People who love vampires and love stories and Renaissance fairs. I wanted a cover that was creative, one that might even look like a novel had been misplaced among the “Target Your Audience and Blow Them Away” marketing books. Hey, I’m a misfit. My book should reflect that, right?
May 16 2013
I get it. I understand you guys. I’m a writer first. Sometimes we have to stay up all night and we do seem to grow fangs, normally around the 65th time a family member has interrupted us, since we aren’t really working. I feel your pain. But we have to be really careful that we aren’t bringing undead habits into social media. No one likes to hang out with the undead. Frankenstein? Zero friends. Zombies? Again, zero friends. Vampires? A few friends, but all with serious trust issues.
Jan 30 2013
Social media is bright, fun, shiny, and it can also feel like the Chuck E. Cheese from Hell. As writers of the Digital Age we have a much higher chance at success than any writer in history, but we also have more work than any writer in history. And, to make matters worse, spouses, bills, …
Apr 20 2012
Normally, I only talk about social media on Wednesdays, but today we are going to talk about something vitally important for anyone using Twitter to build a platform. Hash tags. Hash tags are wonderful. They can connect us to people all over the globe that we could never meet any other way. Hash tags …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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