We needed to grow roots where we would enjoy the most returns for our efforts. In short, authors must break their dependence on social media sites. Sites like Facebook should always be servants of the greater brand…NEVER its master.
Tag: creating an author brand
Apr 14 2014
Social Media, Book Signings & Why Neither Directly Impact Overall Sales
- By Kristen Lamb in Publishing, Uncategorized
The same articles that will discourage writers from social media because it doesn’t sell books aren’t also demanding we halt all book signings. Book signing are fun, they are social, and they’ve historically been a way to connect authors to an audience in a personal way. Until social media they were the only way.
- Amazon, Barnes & Noble going bankrupt, book signings don't impact book sales, creating an author brand, how social media sells books, Kristen Lamb, Rise of the Machines Human Authors in a Digital World, social media doesn't sell books, the future of bookstores, WANA, We Are Not alone, why social media doesn't sell books, writers and social media
- 149 comments
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Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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About Kristen Lamb
Kristen Lamb is a #1 best-selling author, international speaker, blogger, and branding Jedi who briefly dated Cthuhlu freshman year. (They broke up—Cthulhu was a bit “clingy,” and Kristen didn’t realize that a “long distance” relationship really meant inter-dimensional travel.)
Her highly acclaimed mystery thriller, The Devil’s Dance, is in no way related to the amount of true crime podcasts or tv shows she consumes. Also, no animals (other than maybe some chocolate bunnies) were harmed in the creation of her new horror anthology---written in the tradition of Alfred Hitchcock and Black Mirror---WTH Did I Just Read?
She’s the creator of the perennial branding and social media guide book, Rise of the Machines–Human Authors in a Digital World. Additionally, she is the author of the #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer.
When she’s not on the road speaking at conferences or teaching online writing seminars, she is rescuing kittens and bringing coffee to the guys in the NSA van parked in front of her house.
Writer, kitten-rescuer, and NSA subject since 2005.