Oct 13 2016
So today I am going to talk about something unpopular, but hey. Someone has to do it. I really like Facebook. Actually, probably like it a bit too much, LOL. But lately? I just don’t even want to sign on. The non-stop ranting is just too much. Seriously. And it used to just be during …
Apr 09 2015
Today we are going to talk about a somewhat touchy subject. The pen name. Before anyone gets in a fluff, understand two things. First, I’m on your side. Secondly, this is only a decision you can make. My goal here is to make sure you guys are making educated business decisions. Thus, I won’t stop …
Jan 16 2015
Also, if social media is so grossly ineffective, what explanation do we have for the MASSIVE power shift from BIG NYC publishing to indie and self-published authors now 1) making a reasonable second income 2) making a decent enough living to finally write full-time 3) nontraditional authors taking up an increasing portion of major bestseller lists like the New York Times and USA Today and 4) the major inflation of fiction writers now making six and seven figures?
Apr 14 2014
The same articles that will discourage writers from social media because it doesn’t sell books aren’t also demanding we halt all book signings. Book signing are fun, they are social, and they’ve historically been a way to connect authors to an audience in a personal way. Until social media they were the only way.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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