May 29 2014
Every ruler had at least one jester and the jester was allowed to mock, poke fun and joke about those in power without repercussions. The role of the jester was to offer honesty and perspective. Monarchs knew that being surrounded by too many Yes Men who feared reprisal was unwise and dangerous. The jester’s job was to ground rulers and keep them from getting too full of themselves.
May 27 2014
What “warning labels” would be on your books or mine? With enough political pressure, could our writing disappear? If universities press down this path of making everyone happy and comfortable, will there be generations who no longer remember works like Huckleberry Finn or The Merchant of Venice? Or find them so “distasteful” the BUY buttons vanish?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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