Aug 29 2018
Say it with me: world-building is fun. Seriously! It’s the only way—aside from global domination—we will ever get to arrange the world exactly as we want. Don’t like green peppers on your supreme pizza? Banish them! Hate people who squeeze the toothpaste tube from the middle? Declare them subversive enemies of the regime! Yet, some …
May 27 2014
What “warning labels” would be on your books or mine? With enough political pressure, could our writing disappear? If universities press down this path of making everyone happy and comfortable, will there be generations who no longer remember works like Huckleberry Finn or The Merchant of Venice? Or find them so “distasteful” the BUY buttons vanish?
Mar 19 2013
Even literary fiction involves some outside force that is causing the contemplation, depression, rebellion, etc. Whether it is the decline of the aristocracy and rise of the middle class (Proust’s “In Search of Lost Time”) or implosion of society and humans turned cannibals in Cormac McCarthy’s Pultizer-winning The Road, we always have an outside pressure and an antagonist to drive the story momentum.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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