Feb 01 2013
We have already discussed four enemies of the art–Approval Addiction, Psychic Vampires, F.E.A.R, and pride. What I find so fascinating is how all of these enemies seem to link together, forming a net that can ensnare us, trapping our muse and strangling her. When we are addicted to approval, we are far more likely to …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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