Nov 05 2026
Long-form writing is a dying art. In a world that has the attention span of a fruit fly with ADHD, the superficial has eclipsed the substantive at incredible intellectual and cultural cost. Content is a buzzword—*smacks fruit fly*—that employers, brands and platforms throw around like glitter. Like glitter, the content might be sticky, but it …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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