Jun 28 2013
Here in America, we will be celebrating Independence Day. Americans believed they could create something different, something better. Meanwhile England was all like, “A government of the people, by the people and for the people? Are you HIGH? We protect you from wild Indians and send you supplies. We keep order.” Writers are now facing the same shift.
Jun 14 2013
My audience is creative people, fans of Dr. Who, Star Wars and Firefly. People who love vampires and love stories and Renaissance fairs. I wanted a cover that was creative, one that might even look like a novel had been misplaced among the “Target Your Audience and Blow Them Away” marketing books. Hey, I’m a misfit. My book should reflect that, right?
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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