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Tag: science of advertising

Branding & The Brain: How Social Media Changes but Humans Never Will

Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …

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