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Tag: how to create an author brand

Branding & The Brain: How Social Media Changes but Humans Never Will

Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …

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Selling Books—The Struggle is REAL but Not New & What to DO!

Publishers have always struggled to help authors create a brand. This is NOT a new thing…

The Secret to a Powerful Author Brand

I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?

Why Our Author Brand is More Important than Ever Before

For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …

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Our Author Brand—The Choice Between Meaningful and Empty, Sad Imitation

We can say we’ll remain rational, but we also say we’re going to go to the gym five days a week and only have one cookie. Everyone is human, but artists are particularly human. It’s what makes us good at what we do, yet it’s also what makes us vulnerable to negative energy.