Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …
Tag: how to create an author brand
Sep 28 2015
The Secret to a Powerful Author Brand
Sep 25 2015
Why Our Author Brand is More Important than Ever Before
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout đ . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …