Branding is a word that seems to have one day—POOF—appeared out of the ether. In fact, when I began blogging in 2006 almost no one in publishing used the term. The rare few who did were hard-pressed to properly/clearly define what a ‘brand’ was. In fact, many authorities believed authors didn’t need to be bothered …
Tag: how to create an author brand
Apr 05 2018
Jan 10 2017
Publishers have always struggled to help authors create a brand. This is NOT a new thing…
Sep 28 2015
I studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal?
Sep 25 2015
For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the …
Sep 23 2013
We can say we’ll remain rational, but we also say we’re going to go to the gym five days a week and only have one cookie. Everyone is human, but artists are particularly human. It’s what makes us good at what we do, yet it’s also what makes us vulnerable to negative energy.
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What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.More info →
- Don’t Advertise, PADvertise: Catch Readers With Their Pants Down January 14, 2020
- No Sales or Lackluster Sales: It Isn’t the Reader, It’s the Book…Really January 10, 2020
- FEAR: Why Humans Crave Stories That Scare Them January 6, 2020
- Penguin SOLD: Publishing, Change & Lady Chatterley’s Lover, Oh MY! December 30, 2019
- Voice: What is Writing ‘Voice’ & Why is It Important to Storytelling? December 10, 2019
- Five Holiday Challenges Only Writers Will Understand December 6, 2019
- Unplugged Book Sales: Is It Possible to Sell Books Off-Line? December 4, 2019
- The Winning Edge: In a Glutted Market, How Can Authors Stand Apart? November 21, 2019
- The Evil Has Landed: Villains Could Be Much Like You…or Even Me November 18, 2019
- The Villain: Crafting Scoundrels, Sinners & Substance of Legends November 6, 2019
About Kristen Lamb
Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her highly acclaimed debut mystery-thriller The Devil’s Dance.
Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.