Jun 08 2012
[vimeo http://www.vimeo.com/42861786 w=500&h=281] For those who haven’t visited WANA International, the video above is Francis’s debut film. I believe his story might sound familiar. Francis is our WANA mascot, and embodies what we believe at WANA. Too many artists are trying to be something they aren’t, largely because they don’t have a system of support. They …
Jun 06 2012
One of the reasons WANA methods are so powerful is that WANA focuses on people and relationships, not technology. Here’s the thing. To say the Internet changes a lot is like saying that Lady GaGa is a tad eccentric. Everything changes so quickly we can’t keep up. But you know what never changes? People. This …
Jun 04 2012
I know I have been driving you guys nuts for months about this gift I had in store for you. Well, my business partner Ingrid Schaffenburg (the ballerina) and I been working 16 hour days 6 days a week since February. We’d wanted to space out your gifts, kinda like Hanukah or the 12 Days …
May 30 2012
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and …
May 23 2012
It’s a Purrgenomic Keyboard I’m back! Just so you guys, know, I really missed you. Before we address today’s topic, some industry news. Months ago, I wrote a post Bracing for Impact–The Future of the New Publishing Paradigm where we talked about the problems with the publishing industry and I even offered some solutions to the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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