Jul 20 2012
Writing is a very different gig. In most jobs, we don’t need years of external validation to prove what we “really” are. We don’t have to save so many lives before we are a “real” doctor” or close so many mortgages before we are a “real” banker. But with writing? With the arts? We struggle. …
Jul 09 2012
Today I am frantically packing to go to New York City. I will be speaking on a panel at Thrillerfest, and all I can think is, Gee, I hope the Zombie Apocalypse doesn’t start when I’m in NY and away from Hubby, Spawn and all the guns. I know normal people don’t think things like this, but …
Jul 06 2012
Ever get kind of a cool injury, but the story is so lame you can barely stand it the first time, let alone the 20th? I’ve always had a thing with coffee tables. Several have tried to kill me. My theory? There exists a dark underground network of low furniture, baby toys, and steps-of-odd-height seeking …
Jul 04 2012
All serious writers eventually hit a threshold when we know we are now doing something right. We break the gravitational pull of our family and friends who tell us we’re crazy and hit the Trollosphere. The Trollosphere is an invisible layer filled with noxious gas that most of us cannot detect with the naked eye …
Jul 02 2012
I generally like blogging about the larger issues, namely structure, because that is the killer. If the story’s plot is fatally flawed there’s little hope of connecting with a reader. If we need a Dungeon Master Guide, a GPS and a team of sherpas to navigate our story’s plot, then finding an agent is the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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