May 14 2012
The Lamb Ranch May 2012 My parents were confused hippies. They both served in the Navy during Vietnam, but despite being military, they grew long hair, loved rock and roll and distrusted the establishment. I think the only real holdover from their hippie days was the music. I grew up listening to Hendrix, Janice Joplin, …
May 11 2012
Kristen Lamb (Age 6), Ingrid Schaffenburg (Age 3) Happy Friday, WANA peeps! I know I’ve been posting a lot of heavy stuff lately, so today something fun light and…short. YAY! My business partner and close friend Ingrid Schaffenburg wrote a really beautiful post about social media and how two women who met over thirty years …
May 09 2012
I’ve said many times before that it is an amazing time to be a writer. Yet, I think this age, this new Digital Renaissance might actually be more than we can imagine, and age of empowerment artists have never before experienced. We just need to be open to the future. First, the Technology Problem Many …
May 07 2012
Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change. The only real …
May 04 2012
Wednesday’s post, Big Six Publishing is Dead made me sad to write. Yes, I am an indie author, but I never have held any malice for New York publishing. I’ve liberally offered ideas, suggestions and help. Still do. I think competition in the market is good for everyone. Yet, the current situation does make …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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