Jun 03 2013
Is it just me or, do you feel like you’re drinking from a fire hose? It seems like the more apps and gadgets and widgets they invent, the more crap we’re expected to keep up with. I rarely feel my time is saved at all, and yet what would I do without the alarm on my iPhone to remind me not to leave my child at nursery school?
Aug 10 2012
We live in a world that is rushing, rushing always rushing. Always busy, busy, busy. We feel as if every small segment of our lives should be scheduled. In America we glorify the workaholic. Many people even brag about how many years they have gone without a vacation, wearing their stress illnesses like a red …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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