I’m here to teach how to write a commercial product, which is something consumers want to…consume. Code for “buy.” Just because we are creating something commercial doesn’t mean it is less-than or “not” art.
Tag: writing tips
Jun 10 2014
How to Tell if Your Story is On Target—What is Your Book About in ONE Sentence?
Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the final product will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.
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Jun 04 2014
Writer Victory!—Yearning, Empathy, & How Political Correctness is Killing Diversity in Literature
Yearning is vital. It’s what makes us do the stuff we might not like (I.e. branding and social media). Yearning challenges us to grow where we are weak. Yearning keeps us going even when others think we are nuts. Yearning asks WHY, even if the question goes nowhere or the answers are uncomfortable.
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May 21 2014
Writer Victory!—One Day at a Time
I don’t trust people who’ve never failed. As I’ve told you guys, Hubby was Special Operations. Recently we were talking about the training for the Green Berets and DELTA Force. These programs are designed to make participants fail. They WANT people to fail because failure shows what people are really made of.
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May 19 2014
Writer Victory!—Turn Over the Future & Focus on What We CAN Control
As professionals, it is key to cast our care and keep our responsibilities. Too many writers waste valuable time on crap they can’t control, all the while ignoring what they CAN. It’s an easy snare, which is why ALL of us have to remain vigilant. Even me. Maybe especially me.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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