Mar 10 2014
We have to remember the distinction between a business and a human being. When humans start “marketing themselves” it drifts into Creepy Land. Bluntly, it makes me feel like I need fishnets, heels and a red light that hides my smile lines. Or maybe I need to take up juggling fire while wearing a costume and swallowing swords.
Mar 07 2014
We know what we do is anything but easy, but we must be vigilant against this widespread perception or it will lead to self-doubt, giving up, being hypercritical of our own work, or seeking to please everyone with our story.
Mar 05 2014
Fear is something we have to understand and respect. It’s a feeling and feelings do lie. Are feelings useful? Of course. But they can be affected by so many outside influences we are foolish to rely on them for guidance. Feelings can be affected by weather, diet, lack of exercise, a flat tire, a pile of unopened mail, stress, and on and on and on. Same thing with fear.
Mar 03 2014
Social media doesn’t work. Blogging doesn’t sell books. We’ll have to put out massive amounts of time and effort for no pay-off. We’ll have to learn HTML and how to manipulate algorithms to succeed and this is all for nothing. If we blog, we must write Pulitzer-quality content, but don’t bother. No one will read it, anyway.
Feb 27 2014
The reason perfectionism is particularly nefarious is perfection is an impossible goal. Thus, when we buy into perfectionism we’re automatically setting ourselves up for failure, disappointment, self-loathing and neuroses. Perfection can’t be attained so the goal can never be reached. There will always be someone who doesn’t like our blog/book/article. We cannot please everyone. There will always be someone fitter, thinner, richer, more talented, and The Perfection Gremlin goes nuts when faced with any kind of “competition.”
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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