Dec 19 2012
Christmas is a magical time of year, but all of us handle the season differently. So what is your Holiday Style? Here’s a helpful little quiz: 1) When cleaning before the holidays, you: a) Might give the mantel a light dusting just so you don’t look like a show-off. The gleam from your spotless fixtures …
Dec 12 2012
Happy Wednesday, everyone! Social media is becoming more and more a part of our everyday lives, and this means that we are coming into contact with more people than ever before. We do more socializing on Facebook than we do in person, but the impersonal nature of technology can get us into trouble if we …
Dec 10 2012
Rejection sucks. There is no other way of saying it. Of course, the clincher is that rejection is not only part of life, but it is a necessary ingredient to the life well-lived. But, how do we handle rejection in a way that is constructive? A lot of how we handle rejection stems from how …
Dec 05 2012
Nobody likes a braggart, but all of us want to brag…at least a little. As we writers move into the Digital Age publishing paradigm, we often find ourselves in the position of having to market. Ah, but here’s the pickle. If we toot our horns too much, we can risk turning others off. I’ve been …
Dec 03 2012
Those of you who read this blog know that I am always very upbeat and positive. I believe there are few things in life that can’t be fixed with a smile and elbow grease, but these days I’m losing my sparkle. As we enter into the holiday season, there are all kinds of goodies and …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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