Apr 06 2012
Happy Good Friday! I hope everyone has a restful holiday. We are entering the conference season, and there are a lot of large conferences coming up soon. So, today I’d like to relay my disaster experience with my first conference and then offer the powerful lessons I learned. Remember, I made all the dumb mistakes …
Apr 04 2012
For more about the tornadoes, there are more slides and videos over at CBS news. This past weekend I taught social media at the Texas Two-Step Conference. One of my classes was about Twitter. Many people see no use for tweeting, especially the mundane information of everyday life. It is my job to teach people …
Mar 30 2012
One of the greatest parts of my job is that I am so blessed to be surrounded by people more talented than I am…so I can learn. Who Dares Wins Publishing makes this easy, and that is why I love having my fellow WDW authors as guest bloggers. You guys might remember Natalie Markey. Well, …
Mar 28 2012
Photo credit: Thomas Hawk Creative Commons Last week, in Understanding Author Platform–Part One we talked about how platform has changed in the digital age, why tools of yester-year won’t work and how an outdated approach can do little to eventually drive book sales (and also leave a writer too worn out to create). We also talked …
Mar 26 2012
Last week, we started talking about voice. Voice is the essence of our writing, and having a strong, original voice can be the ticket to literary legend. I believe most of us are born with a storytelling voice. All humans are storytellers, and, in fact, humans passed on information, history, and stories orally for thousands …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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