Aug 31 2023
The log-line serves as a sort of “true north” so that epic high fantasy doesn’t suddenly involve space aliens, time travel, and waffle recipes.
Aug 25 2023
Change is part of life. Anything that is living, should be growing (or even healing) which means it changes. Only dead things remain the same. This is true with people as well as industries.
Aug 16 2023
Darkest moments are like dark rooms in photography. Very counterintuitively, we must immerse ourselves in the blackness to reveal the true picture.
Jun 12 2023
The beginning of any story is, by far, the hardest part. Well, except for that sticky middle ACT TWO that goes on FOREVER. Endings? Ugh.
May 31 2023
Space books? Dumb. Sexy books. Dumb. Westerns? Obviously dumb. Self-help? Why would I waste time on just how dumb those are.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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