Dec 31 2015
But today, dear newbies. I am going to take you on a tour behind the curtain. Also for those who are NOT newbies, feel free to pass this to family in a “Take Your Clueless Friends Who Think You Will Make a Million Dollars as Soon as You Publish Day.”
Dec 29 2015
And when bookstores go around bragging to The Washington Post about how much profit they make because the margins are so much better than NEW books and expect me the author to bite on some Book-Buying-Trickle-Down-Economics wrapped up with an “It’s Culture” ribbon? NO!
Dec 22 2015
The mark of a pro is they make whatever we want to do look easy. From running a business to playing guitar to wicked cool Kung Fu moves, masters rarely seem to even break a sweat. Same with authors. With the pros? The story flows, pulls us in, and appears seamless and effortless.
Dec 16 2015
We writers are a crazy lot. If you look at my author pic with the viking helmet? I KID YOU NOT, Hubby was home sick. Walks out and I am dressed like a viking. Doesn’t miss a beat. Where’s the NyQuil? The week before, my mom stopped by and I was dressed as Alice in Wonderland for …
Dec 14 2015
It’s Batman chasing Superman through James Bond’s porcelain collection. Broken glass, bones and promises everywhere. But here’s the problem: It reads like an academic lecture about 17th century German philosophy. If the style can’t convey your action in an edgy and dramatic way, even the most wicked scene structure won’t help.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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