Jan 17 2013
Yesterday we began the discussion about why blogs are probably THE most powerful social media tool for building an author platform. Today, here are two more reasons writers should embrace the idea of having a blog: Blogs are Built to LAST Twitter is a powerful tool for going viral, but tweets are very fleeting. Facebook …
Jan 16 2013
There are few tools more powerful for creating a brand than a good author blog. The Digital Age is fast-paced, and information is fleeting. Many of us are struggling in a sea of 0s and 1s for something of substance to hold onto. We all know social media is vital to any author career, but …
Jan 15 2013
Want to be a professional author? A successful professional author? To become more than what others are, we must be willing to do what others won’t. We must go where they fear to tread. We must burn our ships. When Alexander the Great arrived on the shores of Persia, his forces were hopelessly outnumbered, and yet he …
Jan 09 2013
Whenever I teach writers about blogging, my first challenge is to talk them off the ledge from panic. What do I TALK about? I have no IDEAAAAASSSS! *breathes into paper bag* And I truly understand this panic, because a lot of social media experts advise writers to blog in a way that is very left-brain. …
Oct 03 2012
The world is changing faster than any of us can keep up, and publishing is certainly not immune. Yet, one constant remains. There are only two ways to sell lots of books—good book and word of mouth. Period. Book trailer, bookmarks, giveaways, and flare are fun, but are certainly not major drivers of book sales. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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