Sep 26 2012
Emphatically, YES!!! I know many writers are hesitant to the idea of blogging. It feels like just another social media chore, but nothing can be farther from the truth. In fact, blogging is probably the ONLY form of social media that 1) draws from a writer’s strengths and 2) doesn’t try to fundamentally change our …
Sep 07 2012
Recently, in my post Top Five Creepy Social Media Marketing Tactics, one of the commenters mentioned that she needed to tweet from multiple identities for two reasons: 1) she felt some followers wouldn’t be interested in what one “personality” had to say and also 2) she had FOUR blogs because she was interested in different …
Aug 01 2012
First of all, I want you guys to know that I MISSED YOU! July was a whirlwind month for sure and reminded me of the days when I used to be on the road for sales. Wandering out of bed in the night to go to the bathroom, yet suddenly realizing you’re in a coat …
Jul 04 2012
All serious writers eventually hit a threshold when we know we are now doing something right. We break the gravitational pull of our family and friends who tell us we’re crazy and hit the Trollosphere. The Trollosphere is an invisible layer filled with noxious gas that most of us cannot detect with the naked eye …
Jan 11 2012
I know you guys think we are in the 21st century and that we are far too sophisticated to believe in mythical creatures, but I am here to share a real threat. Lurking beneath the digital highway? There be trolls. Trolls? Yep. Trolls. Not the cute fuzzy ones with twirly hair that go on …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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