Aug 01 2012
First of all, I want you guys to know that I MISSED YOU! July was a whirlwind month for sure and reminded me of the days when I used to be on the road for sales. Wandering out of bed in the night to go to the bathroom, yet suddenly realizing you’re in a coat …
Jul 04 2012
All serious writers eventually hit a threshold when we know we are now doing something right. We break the gravitational pull of our family and friends who tell us we’re crazy and hit the Trollosphere. The Trollosphere is an invisible layer filled with noxious gas that most of us cannot detect with the naked eye …
Jun 27 2012
There is a really wonderful book out called Imagine by Jonah Lehrer. Lehrer explores exactly how creativity works. What colors spark imagination? What routines kill it? Can drugs make us more creative? Or do drugs do the opposite? Are we most creative when we are well-rested or sleep-deprived? Are there different forms of creativity and imagination? The …
Jun 20 2012
Writers are funny when it comes to social media. Okay, we are funny when it comes to more than social media. Face it, if you had a normal childhood, you likely never grew up to become a writer. Likely you aren’t rich either, because then you could have afforded therapy. So if you are a …
Jun 13 2012
Author Piper Bayard and I are “WINNING!” Foxy with Moxie at DFW Con 2012 Last week we talked about some changes with Facebook. Can they now hold our fan pages hostage? Now that the giant is a publicly traded company, we just should expect that they are going to look for ways to generate profits …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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