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Tag: advertising books

Branding for Authors—When Do We NEED Marketing & Advertising?

Okay so last time we talked about experts and why we need to be careful who we are listening to. Sure some “experts” are really predators. Others mean well, they just aren’t a good fit for what an author needs. Here’s a simple truth that a lot of writers miss and this is so fundamental. …

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Ads are NOT a Brand and Promotion is NOT Platform—Understanding the Difference

Very often when I write about brand and platform, writers assume I am talking about promotion and marketing (ads) and that is not only a false assumption, it can be a fatal one. When we hop onto Twitter or Facebook and are barraged with book spam, a big reason it annoys us (though not the …

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Predators Abound—How Writers Can Be Savvy in Social Media, Marketing and Promotion

We’ve been talking a lot about the new publishing paradigm and all the options writers have. Being the WANA Mama, I feel it’s my duty to feed you guys the grow-up stuff. So, if you want a fluffy kitten hug? This is the wrong place. There are plenty of people who offer a magic algorithm or promotion package or SEO package “guaranteed” to launch a writer to fame and fortune.

Why Settle for Your Reader's Wallet When You Can Get in Her PANTS?

Okay, any of you who regularly follow my blog know that I am totally out of my mind a bit eccentric. This past weekend I was speaking at the Idaho Book Extravaganza, and I had to excuse myself to the ladies’ room. As I closed the door to the stall, I noticed all the advertising …

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Standing Out in an a World of Invisible—Does Advertising and Marketing Still Work?

Author Piper Bayard and I are “WINNING!” Foxy with Moxie at DFW Con 2012 Last week we talked about some changes with Facebook. Can they now hold our fan pages hostage? Now that the giant is a publicly traded company, we just should expect that they are going to look for ways to generate profits …

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