);

Tag: author platforms

Expectation & Desire—Cultivating Fans, Not Just "Readers"

Readers expect a good book. They expect proper grammar, punctuation and formatting that doesn’t look like it was performed by a sloth with a severe Valium addiction. These are basic, fundamental expectations…and they no longer impress people all that much.

Frankenfriends & Zombie Tweets–Writers, Social Media and the Undead

Kristen Lamb, social media consultant, author consultant

Writers are funny when it comes to social media. Okay, we are funny when it comes to more than social media. Face it, if you had a normal childhood, you likely never grew up to become a writer. Likely you aren’t rich either, because then you could have afforded therapy. So if you are a …

Continue reading

What Mascara, Thai Food & Julia Child Can Teach Us About Social Media Success

  Last summer I wrote a rather controversial post The WANA Theory of Economics. I explained why traditional marketing doesn’t sell books. Oh, don’t get me wrong, it will sell some books, but it lacks the ability to mobilize the fat part of the bell curve–that HUGE population of folks who would normally not define …

Continue reading