Apr 12 2013
Others want us to fail, because if we succeed, then we are proof success is a choice. Others will resent us because they want to believe they aren’t in control of their futures. They want to keep their victim mentality because it’s safe and absolves them of personal responsibility for their own futures.
Apr 03 2013
Professional authors make our job look easy. That is the mark of a good storyteller. The work flows, pulls us in, and appears seamless. Many of us decided to become writers because we grew up loving books. Even we can fall into this misguided notion that writing is easy. Granted there are a rare few exceptions, but most of us will go through three stages in this career.
Apr 01 2013
Being a successful writer is a lot like being a successful anything. One must, of course, at least possess some talent. But, talent alone isn’t enough. Talent is like a vein of gold buried deep in a mountain of granite. Unless someone works really hard, the gold is worthless. Someone needs to put in the sweat equity to mine that gold, refine it, and transform it into something the world finds valuable.
Mar 29 2013
If a writer is too full of what he believes he knows, he won’t grow and eventually will stall and burn out. That or his hubris eventually will just drive others away. This type of writer can’t forge strong relationships because everything is a competition. Eventually others just say, Okay, sure. You’re better than us. Bye.
Mar 28 2013
Knowledge is power, especially these days when everything is shifting at the speed of light. The trend today can be gone tomorrow, thus we need to pay attention. Make friends. Read blogs. Be humble. We can learn from anyone. Be a good listener and never think you are too big to listen to “little people.” Sometimes it’s the outsider, the novice, who holds the most insight.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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