Jun 04 2014
Yearning is vital. It’s what makes us do the stuff we might not like (I.e. branding and social media). Yearning challenges us to grow where we are weak. Yearning keeps us going even when others think we are nuts. Yearning asks WHY, even if the question goes nowhere or the answers are uncomfortable.
May 23 2014
Writers are the foundation for moral, social, economic, technological and scientific advance. In fact, show me a country that doesn’t value creativity and imagination and I’ll show you a country limited in how far it can advance. Often the only advancements come from stealing ideas and technologies from places where imagination is encouraged.
May 16 2014
We have all this training about success, and that’s great. I blog about it, too. But, we can’t become good at success until we get really good at failure. When we step out and dare to dream, to write a book or query or blog or freelance or do anything remarkable, we have to LET GO.
May 12 2014
Writers who want to succeed welcome the fire. In the beginning, I didn’t welcome the fire. I avoided, defected, blamed and whined…and didn’t have anything but a pile of flimsy excuses and half-finished projects to show for all my exertions.
May 08 2014
I know the schools are likely unaccustomed to people like us. The administrator was highly distressed that he couldn’t tell an adult his name or address. “What if he became lost?” My first thought was we don’t let Spawn out of our sight and, in the off chance his does get lost in a store, we’d probably know to come pick up any child claiming to be “Zombie Robot” or “Blue Angel.”
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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