Jun 29 2012
I would wager that most of us do not sit up all night thinking of ways to treat our readers like they’re stupid. Yet, it is a common problem, especially with newer writers who are still learning the craft. All of us can slip into these nasty habits, if we aren’t mindful. It’s as if …
Jun 27 2012
There is a really wonderful book out called Imagine by Jonah Lehrer. Lehrer explores exactly how creativity works. What colors spark imagination? What routines kill it? Can drugs make us more creative? Or do drugs do the opposite? Are we most creative when we are well-rested or sleep-deprived? Are there different forms of creativity and imagination? The …
Jun 25 2012
What makes a hero or heroine? That is a question that has been wrestled for centuries, and the battle lives on. My POV? In good fiction there are two parallel arcs, the plot arc and the character arc. The protagonist, in the beginning, should possess some weakness or flaw that would make it impossible …
Jun 22 2012
Okay, so a couple weeks ago I was on the fence, trying to decide whether or not to go to my 20 year high school reunion. I’m lying. I was on the roof drinking straight from the margarita machine, and y’all were talking me down. Well, most of you. A handful called me a sissy …
Jun 20 2012
Writers are funny when it comes to social media. Okay, we are funny when it comes to more than social media. Face it, if you had a normal childhood, you likely never grew up to become a writer. Likely you aren’t rich either, because then you could have afforded therapy. So if you are a …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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