Jun 06 2012
One of the reasons WANA methods are so powerful is that WANA focuses on people and relationships, not technology. Here’s the thing. To say the Internet changes a lot is like saying that Lady GaGa is a tad eccentric. Everything changes so quickly we can’t keep up. But you know what never changes? People. This …
Jun 04 2012
I know I have been driving you guys nuts for months about this gift I had in store for you. Well, my business partner Ingrid Schaffenburg (the ballerina) and I been working 16 hour days 6 days a week since February. We’d wanted to space out your gifts, kinda like Hanukah or the 12 Days …
Jun 01 2012
First, an apology to those who commented on my Jujitsu post. Something got corrupted and…WordPress ate it. So we are going to switch topics. Hey, gotta love technology. Ah, summer vacation. I miss it. I remember how the last three weeks leading up to school getting out were sheer torture. The poor teachers probably …
May 30 2012
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and …
May 28 2012
The Spawn dragged these out of Daddy’s closet. Today is Memorial Day and a time to stop and remember those who have sacrificed so much for our freedoms. I am so grateful for the men and women who serve this great country. Today, I want to take a moment to also thank heroes we might …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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