May 25 2012
Heather Mooney (Janeane Garafalo) in Romy & Michele’s High School Reunion Today is a bit different of a topic. High school. Oh…dear…GOD. My twenty year reunion is looming coming up and I am really torn whether or not to attend. Like many people, high school was really difficult. I was painfully shy and awkward and made up …
May 23 2012
It’s a Purrgenomic Keyboard I’m back! Just so you guys, know, I really missed you. Before we address today’s topic, some industry news. Months ago, I wrote a post Bracing for Impact–The Future of the New Publishing Paradigm where we talked about the problems with the publishing industry and I even offered some solutions to the …
May 14 2012
The Lamb Ranch May 2012 My parents were confused hippies. They both served in the Navy during Vietnam, but despite being military, they grew long hair, loved rock and roll and distrusted the establishment. I think the only real holdover from their hippie days was the music. I grew up listening to Hendrix, Janice Joplin, …
May 11 2012
Kristen Lamb (Age 6), Ingrid Schaffenburg (Age 3) Happy Friday, WANA peeps! I know I’ve been posting a lot of heavy stuff lately, so today something fun light and…short. YAY! My business partner and close friend Ingrid Schaffenburg wrote a really beautiful post about social media and how two women who met over thirty years …
May 09 2012
I’ve said many times before that it is an amazing time to be a writer. Yet, I think this age, this new Digital Renaissance might actually be more than we can imagine, and age of empowerment artists have never before experienced. We just need to be open to the future. First, the Technology Problem Many …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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