Apr 13 2012
Writers are no strangers to stress. Many of us work full-time day jobs and write, or we balance a family and write, or we balance a family, a day job, and school, and write. There is just so much to keep up with, and few of us are blessed enough to have a secret lab …
Apr 11 2012
We live in a wonderful world, an amazing time with infinite possibilities. Writers have more power than ever before in the whole of human history. Many of us are explorers in a New World, charting unknown territories in a realm with no boundaries. The Digital World has no limits, because its genesis is human …
Apr 09 2012
A few weeks ago, I started a series on voice. Part One introduced voice, why it is important and even what might be standing in the way of us developing a unique and powerful writing voice. Part Two offered three tangible ways to improve our writing voice. Today we are going backtrack a little …
Apr 06 2012
Happy Good Friday! I hope everyone has a restful holiday. We are entering the conference season, and there are a lot of large conferences coming up soon. So, today I’d like to relay my disaster experience with my first conference and then offer the powerful lessons I learned. Remember, I made all the dumb mistakes …
Apr 04 2012
For more about the tornadoes, there are more slides and videos over at CBS news. This past weekend I taught social media at the Texas Two-Step Conference. One of my classes was about Twitter. Many people see no use for tweeting, especially the mundane information of everyday life. It is my job to teach people …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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