Apr 09 2012
A few weeks ago, I started a series on voice. Part One introduced voice, why it is important and even what might be standing in the way of us developing a unique and powerful writing voice. Part Two offered three tangible ways to improve our writing voice. Today we are going backtrack a little …
Apr 06 2011
Yes, I am in L.A., the land of the rich and beautiful. Well, I have heard rumor they are around here somewhere. Didn’t see them last night when I snuck off to Broadway for dinner at El Pollo Loco. I found myself wolfing down my food prison style (arm curled in front of the plate, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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