Aug 06 2014
The weird thing about the new paradigm of publishing is the Digital Age Author is a very different creature. She might be a single mom trying to squeeze in a couple hundred words before the kids wake up or a husband struggling to fit in a writing burst during a lunch break. It can be a dad striving to finish his book while still caring for his family. Maybe it’s a retired person balancing living a dream of writing while caring for grandkids.
Aug 04 2014
Before we can apply any “lessons” we have to accept a castor oil spoon of TRUTH. If we don’t make our own decision, we’ve still made a decision by abdicating making our own decision. If we don’t define success or happiness or what’s important, we leave a vacuum that other people and things will fill and they’ll be happy to define what our success should be.
Jul 31 2014
Since homeschooling The Spawn, life has shifted dramatically as I struggle along this uncharted learning curve. For instance, it is a gorgeous summer this year. I’ve lived in Texas most of my life and never witnessed weather so balmy and beautiful. This morning, I step out to let the dog go bark at every thought scuttling …
Jul 30 2014
The weird paradox is that the more we let go, the more we can hold. We live in a world that tells us we can have it all. We can’t. Truth is, we can have it all, if we choose what is meaningful. BUT, there HAS to be a trade-off if we hope to do anything well (and remain sane).
Jul 25 2014
ZOMBIES. I never actively intended the undead to be part of my author brand, but strangely? It fits. Just take one glance at an author trying to make deadline (hmmm, word choice?) or someone who’s been through Revision Hell? The term “Walking Dead” fits. These poor souls shamble around moaning. They wear stained clothes, coffee mug in hand and have that creepy thousand-yard stare.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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