Jun 30 2014
Back in 2013 I wrote a post detailing The Parable of the King Who Forgot to Pay the Internet Bill and All The Kingdom was Super-Sad….also known as The Parable of TKWFTPTIBAATKWSS. I’ve had a lot of challenges lately. After Spawn being fired from nursery school for his over-zealous love of zombies, I’m home-schooling. Don’t …
Jun 25 2014
What is a “friend?” That’s a good question. One of my personal peeves about The Modern Age, is that English is a very rich language and too often words are employed as a synonym when they aren’t. A HUGE bugaboo? A 13 year-old girl cannot be mature unless maybe she survived a concentration camp or …
Jun 20 2014
Like all of you, okay most…all right maybe only one or two of you, I kinda wish I had a Delorian so I could go back in time and slap myself. So many things I have done wrong, and still do wrong. I swear sometimes it is a miracle I make it to bed in one piece. This is the great thing about WANA (which stands for We Are Not Alone). We’re a club…or probably a cult.
Jun 19 2014
I’m here to teach how to write a commercial product, which is something consumers want to…consume. Code for “buy.” Just because we are creating something commercial doesn’t mean it is less-than or “not” art.
Jun 10 2014
Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the final product will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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