Jun 04 2014
Yearning is vital. It’s what makes us do the stuff we might not like (I.e. branding and social media). Yearning challenges us to grow where we are weak. Yearning keeps us going even when others think we are nuts. Yearning asks WHY, even if the question goes nowhere or the answers are uncomfortable.
May 29 2014
Every ruler had at least one jester and the jester was allowed to mock, poke fun and joke about those in power without repercussions. The role of the jester was to offer honesty and perspective. Monarchs knew that being surrounded by too many Yes Men who feared reprisal was unwise and dangerous. The jester’s job was to ground rulers and keep them from getting too full of themselves.
May 27 2014
What “warning labels” would be on your books or mine? With enough political pressure, could our writing disappear? If universities press down this path of making everyone happy and comfortable, will there be generations who no longer remember works like Huckleberry Finn or The Merchant of Venice? Or find them so “distasteful” the BUY buttons vanish?
May 23 2014
Writers are the foundation for moral, social, economic, technological and scientific advance. In fact, show me a country that doesn’t value creativity and imagination and I’ll show you a country limited in how far it can advance. Often the only advancements come from stealing ideas and technologies from places where imagination is encouraged.
May 21 2014
I don’t trust people who’ve never failed. As I’ve told you guys, Hubby was Special Operations. Recently we were talking about the training for the Green Berets and DELTA Force. These programs are designed to make participants fail. They WANT people to fail because failure shows what people are really made of.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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