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Tag: targeting readers

Targeting Readers: Audiences Have Evolved & So Should Marketing

How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet. For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if …

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What Mascara, Thai Food & Julia Child Can Teach Us About Social Media Success

  Last summer I wrote a rather controversial post The WANA Theory of Economics. I explained why traditional marketing doesn’t sell books. Oh, don’t get me wrong, it will sell some books, but it lacks the ability to mobilize the fat part of the bell curve–that HUGE population of folks who would normally not define …

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