Aug 07 2013
I actually had to fire someone I cared about because this person would not take risks. This person needed validation from twenty people that every decision was perfect, and if one person said change the plan, this person changed the entire plan. We cannot live life by committee. Not and stay sane, at least. This person was afraid of being pruned, didn’t want to lose the pretty flowers. But no pruning? No growth.
Sep 03 2010
It takes no great effort or test of character for us to criticize others. But to take an honest look inside, acknowledge our shortcomings and then be humble enough to learn and change? Why THAT is progress
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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