Aug 08 2012
Writers, these days, know all too well that social media and creating a thriving platform are a critical part of our job description. There are so many social media sites and all writers want to know, “Which one is the best?” I don’t know if I can answer that question because writers are unique people …
Aug 03 2012
Many of you know about #MyWANA. I started this hashtag for a number of reasons. First, I felt that Twitter was far too full of spam. People needed a place where they could just talk to people and make new friends. Writing is a very lonely business and originally #MyWANA was a place that, when …
Jun 13 2012
Author Piper Bayard and I are “WINNING!” Foxy with Moxie at DFW Con 2012 Last week we talked about some changes with Facebook. Can they now hold our fan pages hostage? Now that the giant is a publicly traded company, we just should expect that they are going to look for ways to generate profits …
May 23 2012
It’s a Purrgenomic Keyboard I’m back! Just so you guys, know, I really missed you. Before we address today’s topic, some industry news. Months ago, I wrote a post Bracing for Impact–The Future of the New Publishing Paradigm where we talked about the problems with the publishing industry and I even offered some solutions to the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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