Jun 27 2012
There is a really wonderful book out called Imagine by Jonah Lehrer. Lehrer explores exactly how creativity works. What colors spark imagination? What routines kill it? Can drugs make us more creative? Or do drugs do the opposite? Are we most creative when we are well-rested or sleep-deprived? Are there different forms of creativity and imagination? The …
Jun 13 2012
Author Piper Bayard and I are “WINNING!” Foxy with Moxie at DFW Con 2012 Last week we talked about some changes with Facebook. Can they now hold our fan pages hostage? Now that the giant is a publicly traded company, we just should expect that they are going to look for ways to generate profits …
May 30 2012
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and …
May 23 2012
It’s a Purrgenomic Keyboard I’m back! Just so you guys, know, I really missed you. Before we address today’s topic, some industry news. Months ago, I wrote a post Bracing for Impact–The Future of the New Publishing Paradigm where we talked about the problems with the publishing industry and I even offered some solutions to the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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