Jun 12 2018
Our culture trains us to be ‘nice.’ No is a two-letter ‘four-letter word.’ Boundaries are ‘being mean.’ We should all strive to ‘understand, be flexible, and all get along.’ It’s as if there’s no middle ground between jerk and b$#@ versus someone with a healthy sense of boundaries. Besides *chirpy voice* good deeds add up. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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