Nov 13 2018
Money is fundamental to our lives but taboo in polite conversation…much like sex. But just like sex, money is one of the main drivers of human behavior. And what do we pattern our characters’ behavior on? Yup. Exactly. Now, of course, I would never be so crass as to suggest that any of our protagonists …
Oct 19 2018
No, this is not Kristen having a breakdown. She’s on a boat having fun. This is Cait, talking about why I hate blogging as much as I hate downward-facing dog in yoga. So, if I hate blogging, why do I do it? What’s more, why do I do it to Kristen’s exacting standards? Well, partly …
Oct 10 2018
We interrupt our regularly scheduled blogging to bring you…well, you’ll see. This won’t be a typical blog post, partly because Kristen is multi-tasking (trying to fight off a cold and pack for a trip while dealing with car issues), and partly because I have my hands full getting ready to teach The Creature Feature class …
Sep 06 2018
First of all, I’d like to dedicate this blog post to Mrs. Barbara Bender who taught my high school sophomore year American Literature class. It wasn’t that the reading selections were all that riveting, or that we had any kind of “Oh, Captain, my captain,” kind of moments. What made the class so pivotal in …
Aug 29 2018
Say it with me: world-building is fun. Seriously! It’s the only way—aside from global domination—we will ever get to arrange the world exactly as we want. Don’t like green peppers on your supreme pizza? Banish them! Hate people who squeeze the toothpaste tube from the middle? Declare them subversive enemies of the regime! Yet, some …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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