Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …
Tag: writers
Feb 28 2012
We Are Not Alone–Vol. 1
Hey, there! I know it’s only Tuesday, but today I am doing something a little different. I know that I’m tough with you guys about trying new things. What is it I say? “Nothing great happens in the comfort zone.” Wait. I probably poached that off NYTBSA Bob Mayer. Anyway, the sentiment remains. We don’t …
Share this:
Feb 27 2012
What "Finding Nemo" Can Teach Us About Story Action
Storytelling is in our blood, it binds us together as humans. On some intuitive level, everyone understands narrative structure, even little kids. All good stories have a clear beginning, middle and end. Ever try to skip parts of a story with a toddler? Even they can sense on a gut level that something is wrong …
Share this:
Feb 22 2012
Amazon–Beware of Greeks Bearing Gifts
Last week, I picked on The Big Six in Bracing for Impact–The Future of Big Publishing in the New Paradigm, so today we are going to talk about Amazon. There seem to be two camps when it comes to Amazon. Either they are a tool of Satan and are actually responsible for the cute …
Share this:
Feb 20 2012
The Seven Deadly Sins of Prologues
To prologue or not to prologue? That is the question. The problem with the prologue is it has kind of gotten a bad rap over the years, especially with agents. They generally hate them. Why? In my opinion, it is because far too many writers don’t use prologues properly and that, in itself, has created …
Share this:
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
More info →Buy This Book Online
