Aug 10 2012
We live in a world that is rushing, rushing always rushing. Always busy, busy, busy. We feel as if every small segment of our lives should be scheduled. In America we glorify the workaholic. Many people even brag about how many years they have gone without a vacation, wearing their stress illnesses like a red …
Aug 06 2012
Happy Monday! Okay, since I have a LOT more responsibilities on my plate, I am, once again, working on brevity. *sounds of cheering* I love teaching you guys and talking to you, but there just are not enough hours in the day to accomplish all I want to do. Also, I have yet to locate …
Jul 20 2012
Writing is a very different gig. In most jobs, we don’t need years of external validation to prove what we “really” are. We don’t have to save so many lives before we are a “real” doctor” or close so many mortgages before we are a “real” banker. But with writing? With the arts? We struggle. …
Jul 09 2012
Today I am frantically packing to go to New York City. I will be speaking on a panel at Thrillerfest, and all I can think is, Gee, I hope the Zombie Apocalypse doesn’t start when I’m in NY and away from Hubby, Spawn and all the guns. I know normal people don’t think things like this, but …
May 14 2012
The Lamb Ranch May 2012 My parents were confused hippies. They both served in the Navy during Vietnam, but despite being military, they grew long hair, loved rock and roll and distrusted the establishment. I think the only real holdover from their hippie days was the music. I grew up listening to Hendrix, Janice Joplin, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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