May 09 2012
I’ve said many times before that it is an amazing time to be a writer. Yet, I think this age, this new Digital Renaissance might actually be more than we can imagine, and age of empowerment artists have never before experienced. We just need to be open to the future. First, the Technology Problem Many …
Apr 09 2012
A few weeks ago, I started a series on voice. Part One introduced voice, why it is important and even what might be standing in the way of us developing a unique and powerful writing voice. Part Two offered three tangible ways to improve our writing voice. Today we are going backtrack a little …
Mar 19 2012
One of my new favorite movies is the Woody Allen film Midnight in Paris, and I feel all writers should watch this movie. Gil Pender (the protagonist) is a Hollywood hack who longs to live in Paris and become a real writer. He yearns to leave his rich and accepted life as a screenwriter …
Mar 12 2012
There are a lot of blogs out there that I love and respect for the best information. Any of you who have been following this blog for any amount of time know I am a huge fan of NYTBSA Bob Mayer. He really does go out of his way to help writers, and I …
Mar 07 2012
Being the social media expert for writers has been an interesting experience. I recall when I first started teaching social media, most writers refused to use e-mail. I used every shiny thing I could think of to convince writers that social media wasn’t the devil, it was actually going to be the key to our …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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