Oct 15 2012
Sorry for the delay in posting. Busier than a one-legged man at a butt-kickin’ contest today. Some cool announcements, though. I am teaching a fun class called ACHOO! The Writer’s Guide to Going Viral and it’s only $25. Also have a really cool Facebook class coming up taught by FB expert Lisa Hall-Wilson, which I …
Sep 28 2012
Okay, since I get to drive to San Antonio today, I figured we’d just plow ahead and take on Lesson Two in my structure series. I strongly recommend checking out Monday’s lesson if you haven’t yet. Each of these blogs will build upon the previous lesson. By the end of this series, I hope you …
Aug 20 2012
On Friday we talked about using setting as a literary device. Setting is one of those tools that helps writers to do more showing than telling. Today, we are going to tackle a highly confusing subject for many writers—In medias res. In medias res quite literally means in the middle of things. This is a literary tactic that …
Aug 17 2012
Social media is an amazing tool, and it is a wonderful time to be a writer, but, I am going to point out the pink elephant in the room. We still have to write a darn good book. If we don’t write a darn good book, then no amount of promotion can help us. Sorry. …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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