Nov 21 2013
I have been a victim of many of these “marketing strategies” and they make me see RED. We know you guys are trying hard to be responsible professionals and there is a LOT of bad advice floating around out there. We have all oopsed, so don’t worry. But Lisa is here to set you straight and tell you the WANA Way…which works.
Nov 19 2013
Someone like Elizabeth Spann Craig with her Southern Quilting mysteries could join communities organized around quilting. Erotic romance authors like Roni Loren could join the community that discusses what to read after Fifty Shades of Grey. Does your novel feature vampires or zombies? There’s a community for that. Does your main character have an autistic son? There’s a community for that too. You’re only limited by your imagination.
Nov 15 2013
I vowed I would change this. Writers didn’t deserve to be the least and the last. Baby writers needed guidance and nurturing and YES…even protection. We needed a family when we couldn’t rely on our own. We needed support—professionally, spiritually and emotionally.
Nov 14 2013
I was drowning and didn’t even see it. In our fast-paced world, what is the allotted time for sadness? Do I take a day off? A week? I’d been so caught up being there for everyone else, I’d never stopped to cry, to admit I miss my Nana. I didn’t get to see her before she died. I didn’t get to attend her funeral. And I never stopped for five minutes to admit I was hurting.
Nov 05 2013
The Silent Years can be brutal and this is why most writers don’t make it. This is when we suffer a lot of angst. When people ask us what we do and we say we’re writers, we get replies like, “No, I meant what is your real job” or “Really? Where can I buy your book?” We must learn to brush off any insecurity and criticism and simply appreciate we’re growing, preparing for greater things ahead.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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