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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: Createspace

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Waaayyyy back in the Dark Ages of Publishing, I queried many, many…*sigh* many agents, only to be rejected. Then, I pitched a social media book for writers…and they laughed in my face. Social media is a fad. Authors only need a good book. Yup. Well, these are the same folks who are now requiring an author to have a strong social media platform and most won’t so much as look at a book if they can’t google an author’s name and have it show up (and show something vibrant and interesting).

Had it not been for the indie/e-book revolution, my first #1 best-selling book We Are Not Alone–The Writer’s Guide to Social Media, and my second #1 best-selling book Are You There, Blog? It’s Me, Writer, and now my new best-selling book Rise of the Machines–Human Authors in a Digital World would never have existed (let alone dominated the top three slots in multiple categories).

Thank you WANA and INDIE PUBLISHERS! *shout-out to Bob Mayer, Jen Talty & Cool Gus Publishing who took a chance on my first two books*

Aside from me (being a niche author), there were many traditionally authors who had extensive backlists (full of mega-successful books) who would have never made another dime off that work (and a lot are now making six and seven figures). There were also many authors who’d been rejected for years, who finally forged their own paths using e-books. Look up Romance Author Theresa Ragan. Theresa sold SO many books, that when NY came calling? She turned them down.

I wonder if she sent them a rejection letter with “does not fit my needs”? Hmmm, perhaps I should ask next time I see her :D.

There are also authors like John Locke who used e-book success to garner sweet publishing deals. Why am I mentioning this stuff? Because no matter what kind of author we are—traditional, indie, self-published? E-books are important. 

Yes, even if we traditionally publish. Right now NY can produce a book (maybe two) in a year. That’s a lifetime in the Digital World. What better way to keep fans excited than by publishing backstory, short stories, deleted scenes, stories involving supporting characters? This helps keep readers passionate so when your book is on the shelves? They are SO THERE.

Today, to talk about e-books and her own experience is Award-Winning Author (of TWENTY-SIX books) Amy Shojai…who happens to be a WANA International Instructor because I only want the best for you guys.

Take it away, Amy!

***

A few years ago, I had a high-profile agent, a spokesperson gig with a major pet products company, and a dozen award winning pet books published by “Noo Yawk” publishers. Oh, I worked my furry tail off for years to get there, but thought I’d finally arrived.

Before y’all decide to use my face on your personal dart board, you should know this: publishing went KER-FLOOEY!

I ended up back at square one. My agent couldn’t get a bite on any of my proposals. The spokesperson gig cancelled. My books got remaindered instead of renewed. All those backlist books, my retirement income (sob!), instead became dust bunny habitat under the bed.

Betcha you heard the booming echo of head-banging frustration where you lived. And you know what? “Noo Yawk” didn’t care. Tried a new agent and that didn’t work either. So I quit writing. I even took a real job . . .for about six months until I realized it doesn’t matter that “Noo Yawk” doesn’t care.

It only matters that I CARE.

Nobody cares more about YOU and your goals than YOU. So ya gotta be nice to you, treat you like royalty, and find ways to say “yes I can” instead of wallowing in “why I can’t.”

WHO ARE YOU, ANYWAY?

I am a writer. It’s not what I do, it’s who I am. But the “old Amy” no longer worked in the new world. Without an agent, I had nobody telling me “don’t bother, it won’t sell.” Without an editorial deadline, I had time to revise and update the latest, greatest information. And without that high-profile on-the-road gig, I could experiment with projects without concern it might hiss-off a sponsor.

So I reinvented myself first by kindle-izing my backlist books. That led to partnering with Jen Talty and Bob Mayer’s COOL GUS Publishing, creating my BLING, BITCHES & BLOOD blog (thank you Kristen!), voicing my own audio books, writing original titles and most recently a critically acclaimed dog-viewpoint THRILLERS WITH BITE series.

All because publishing went KER-FLOOEY. That’s a techie term. You have my permission to use it (I’m a writer, so I can make schtuff up).

BEYOND NaNoWriMo: KNOW YOUR OPTIONS

So, what does this have to do with you? Today there are fewer eyebrows raised toward hybrid/indie/self-pub authors than when I jumped off the digital cliff. The flood gates have opened.

Did you complete NaNoWriMo? Are you lined up at the starting gate, ready to pull the trigger on a spanking-new baby book?

Whether you plan to DIY Ebook, hire POD done, or choose a la carte services for cover design, publishing and more, LEARN FROM MY MISTAKES. Discover the options and make educated choices.

Because do-overs sucketh big time. This is why I am offering my:

EBOOK FOR WRITERS WEBINAR Dec. 7, 2-3:30 NY Time

Next Saturday, December 7, 2013, join my EBOOKS FOR WRITERS Webinar from 2-3:30 NY time for all the must-know options for publishing in today’s digital age. It’s only $40 (but you’ll get $10 off with the code GO INDIE). Register here.

No hotel, no travel, no makeup required! I love Webinars because I can wear jammies and have your cat or dog on my lap. The recording makes it possible to revisit the session later—especially helpful for those with a time conflict who live in, say, Australia. Or the wilds of Manhattan. And, if you aren’t yet ready to pull the trigger on your book, the session helps you figure out next steps when you ARE ready.

(Hint: Might be a cool early holiday gift for a writer in your life.)

The live Power Point presentation includes lots of SQUEEE! cute animal picture illustrations, answers your questions and gives you a life-preserver to keep you afloat as you dive off the self-publishing cliff. You will learn:
• Pros & Cons of Ebook Publishing compared to “Traditional”
• Options Available from DIY platforms to for-hire services
• Kinds of costs involved
• What you can (and should) do yourself
• What you should hire professionals to do
• Resources for helpful self-publishing software, editorial assistance and cover design help
• Practical step-by-step how-to “Kindle-ize” your manuscript
• Formatting tips for illustrations, covers, sidebars and table of contents
• Promotional must-knows including DO’s and DON’TS!
• Includes valuable links to further information, available as a down-load/handout.

I got to reinvent myself with help of others like Kristen Lamb who mentored me into creating a kick-ass BLING, BITCHES & BLOOD BLOG, so turn-about is fair play. Besides, it’s just the right thing to do. That’s one reason I jumped at the chance to guest here at Kristen’s amazing blog site. Good karma gets returned so find ways to pay-it-forward, let others know about the seminar (and discount code GO INDIE). You can thank me later ;).

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My first signing at Craftfest. Um, never mind there are no books. I TRIED!
My first signing as a Craftfest presenter. Um, never mind there are no books. I TRIED!

Thrillerfest is a phenomenal conference packed full of experts and even heroes. It’s also a unique conference in that it takes place in NYC, right in the heart of traditional publishing. One of my major goals for WANA has been to serve writers—ALL writers. Publishing has been a One Size Fits All model for generations, and a lot of great writing has been collateral damage.

In fact, the paper-driven paradigm had driven many forms of writing to the brink of extinction—short stories, novellas, poetry, serials, pulp fiction, epic fiction, etc—simply because these types of works were a bad investment for a business that must turn a profit in order to survive and keep investing in new authors.

WANA LOVES ALL WRITERS

WANA has always made it a point to never make authors feel they needed to choose sides. Traditional is a better fit for some authors and indie isn’t for everyone. Self-publishing is far from a panacea. Each one has strengths and weaknesses and I explore that in Rise of the Machines–Human Authors in a Digital World.

The key to building the perfect platform for your career is to make an honest assessment of which publishing path fits your personality, your work and your needs. WANA is not a Social Media Snuggie.

I’m a huge fan of the new paradigm, namely because we are seeing an explosion of creativity. New genres are being birthed and old forms are being resurrected. I’ve spent many, many blogs imploring NY to realize that self-publishing and indie publishing do not have to be enemies. Yet, last year I was excruciatingly frustrated when I returned from Thrillerfest.

Some people felt I was being mean in that post, but when you love something you sometimes need to be tough. Last year, when few seemed to be acknowledging the pink elephant (Amazon) in the room and some comments about self-publishing were utterly inappropriate, I was annoyed at the lack of foresight.

And, when I kept hearing mantras like, “E-books are a fad” “People love bookstores” and “Readers will always want paper”?

I wanted to scream.

Borders was already dead and gone and Barnes & Noble had been experiencing major losses. If things didn’t change? Authors would be hurt the most because (at the time), I believed leadership wasn’t looking ahead. They were too busy protecting what had always been.

I felt like Jerry MacGuire:

Help me, help you!

Thrillerfest 2013---Kind of a scary welcome. My blog wasn't THAT bad.
Thrillerfest 2013—Kind of a scary welcome. My blog wasn’t THAT bad.

“If You’re Not at the Table, It Means You’re on the Menu”

I read the above quote out of John C. Maxwell’s latest book The 15 Invaluable Laws of Growth. It really spoke to me and helped me realize the root of my frustration with traditional publishers over the past few years. They’ve consistently refused to sit at the table of the new paradigm and that meant they were on the menu (placing its authors on the menu as well).

The Publishing Apocalypse

A federal judge recently ruled that Apple illegally conspired with five of the six biggest publishers to inflate prices in the emerging e-book market. Apple will be disciplined and the big publishers are certain to take a hit as well, though actual damages have yet to be ruled.

While the big publishers remain insistent they’ve done nothing wrong, it seems unlikely they will take on the Department of Justice a second time. This means Amazon is poised and ready to absorb even more of the book market.

William Lynch, CEO of Barnes&Noble resigned early this month after devastating earning reports made it clear that Barnes & Noble was losing the battle to Amazon. Their Nook had failed to keep pace with other devices like the Kindle Fire and the iPad, despite B&N’s partnering with Microsoft.

Original image via Flikr Creative Commons courtesy of Aaron Charlton
Original image via Flikr Creative Commons courtesy of Aaron Charlton

According to the New York Times article by David Streitfeld, E-Book Ruling Gives Amazon and Advantage, “The verdict in the Apple case might have been a foregone conclusion, telegraphed by the judge herself, but it emphatically underlined how the traditional players in the book business have been upended. Only Amazon, led by Mr. Bezos, seems to have a plan. He is executing it with a skill that infuriates his competitors and rewards his stockholders.”

Barnes & Noble, upon Lynch’s departure, appointed Michael P. Huseby former CFO to CEO. Additionally, according to another recent article by Julie Bosman in the New York Times Chief Leaves Barnes & Noble After Losses on E-Readers“Max J. Roberts, the chief executive of the college division, will report to Mr. Huseby, while Mr. Huseby and Mitchell S. Klipper, the chief executive for the retail stores, will report to Leonard Riggio, the company’s chairman.”

These decisions hint that this is a likely a step toward “separating the digital and retail divisions, as the company has indicated it might do. Barnes & Noble has been in talks over a potential sale of its digital assets, as well as its 675 bookstores.”

What Does This Mean?

All of this points to an ominous sign that the bookstores likely will be broken up, which is why I’ve been adamant that writers (and traditional publishers) stop relying so much on the brick-and-mortar-model, since it was clear from history (Tower Records & Kodak) that these retailers would likely experience record contraction or go away altogether.

(I doubt bookstores will disappear completely just reinvent as I mentioned in this post last year The WANA Plan to Save Bookstores & Revive Publishing).

This has been another reason I have been passionate in my crusade to educate writers how to create an author brand on-line using blogging and social media. If the bookstores go away or shrink to the point of inconsequence, our only lifeline for success is the Internet.

Historically, bookstores have been the main hub where readers discover authors. That has completely changed. If we fail to appreciate this, we plan to fail.

After All of This, Why Was Thrillerfest So Encouraging? Welcome to the “Lifting of the Veil”

Rather than bringing in a big publisher to talk about favorite books and ignore the consumer landscape, ITW (International Thriller Writers) recruited Russ Grandinetti, Vice President of Kindle Content and Kindle Direct Publishing to speak. They also invited Createspace to be an active part of the conference and allowed ME to teach blogging at Craftfest, which shows they are looking to the future (or that they need better security :D).

Grandinetti’s speech left me in tears.

FINALLY!

Grandinetti spoke about how it is a brilliant time to be a writer and how traditional and non-traditional don’t have to be adversaries (Sound familiar?). By using the new tools available, authors (even traditional authors) can keep fires burning with fans in between books and help big publishers reinvent and become more profitable.

Authors are now free to write serials, shorts, prequels and maybe even try new genres. Authors can stretch as artists after being in a severely restrictive business model for so many generations. We now are seeing the emergence of the hybrid-author, just as indie giants like NYTBSA Bob Mayer predicted years ago.

(And a major reason WANA never chose sides. I always believed one day they might work together).

I nearly passed out when mega-author-legend David Morrell asked for help understanding how to improve his metadata and when Anne Rice spoke about her love for Facebook. The energy this year was completely different. Rather than attending a wake, it was like attending a baby shower. The excitement for the future was palpable and it was a joy and it was an honor to witness this.

*and the choir sings*

Yes, an apocalypse can mean destruction—destruction of outdated operations, old thinking, ineffective models—but like a forest fire, an apocalypse also opens room for something new and vibrant and even stronger to emerge.

The fact that the biggest authors in the business were now looking at new ways of doing things? *happy dance* Finally, everyone agrees that stories and information, authors and readers are more important than keeping the status quo. YAY!

We are in scary but wonderful times and no matter which path you choose to take, please know two things:

1. ALL authors need an on-line platform.

2. It is the best time in HUMAN HISTORY to be a writer.

I knew NY had it in them. And, though the judgement against Apple and the major publishers does have a dark side (namely that competition keeps markets healthy), we can at least rejoice in this awakening and hope this leads to improved business creativity. Hey, NYC can learn a lot from writers :D.

What are your thoughts? Do you feel encouraged? Overwhelmed?

I LOVE hearing from you!

To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.

Also, Remember there is a class on Antagonists THIS Friday (recorded if you can’t make it). Use WANA15 for 15% off.