Dec 09 2011
The Spawn & Johnny Pocket playing with Roo-Bee (old, grouchy cat–A.K.A. Dust-Ruffle Troll) under the door. My father loved to spin yarns and tell jokes, and one of my favorite jokes of his was the one about the twins. One was a pessimist and the other was an optimist. As my father told it… Scientists …
Dec 07 2011
Ah, Twitter. There are so many well-meaning ways we create to connect that, if not handled properly, can do more harm than good. Last week, in Be a Tweep, Not a Tool–How Hashtags (#) Can Win Friends and Influence Enemies, I explained what that # thingy is, what it does and how it can get …
Dec 05 2011
Now that NaNoWriMo is behind us, it is time to take a hard look at the 50,000 or so words we wrote. Is it really a story? Or is it 50,000 worth of organic goo that we can maybe perhaps grow into a story? Maybe some of you didn’t participate in National Novel Writing Month, …
Dec 02 2011
Yes, the picture above is me, right before I learned how to ride a dirt bike this past Thanksgiving weekend (We will use the very loose definition of “learned” for this blog’s purposes). Anyway, that is the cool picture, by the way. Sadly, it was probably the only time I looked cool for the rest …
Nov 30 2011
Today we are going to talk a little bit about Twitter. Why? Because I have some really unique methods to help you guys build massive social platforms with less work. We aren’t going to talk about all of those tips today, because your mother told me you needed to work on patience. Ha! That and …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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